Silverline Consultants Cookie Policy
Last Updated: October 21, 2025
This Cookie Policy explains what cookies are, how Silverline Consultants (“we,” “our,” or “us”) uses them on our website, and what choices you have regarding their use.
This policy should be read alongside our Privacy Policy, which provides full details of how we handle your personal data.
1. What Are Cookies?
Cookies are small text files downloaded to your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, as well as to provide information to the site owners.
Cookies can be classified by duration and by source:
Session Cookies: These expire when you close your browser. They allow you to navigate pages efficiently during a single visit.
Persistent Cookies: These remain on your device for a set period specified in the cookie. They are used to remember your preferences or actions across multiple visits.
First-Party Cookies: These are set directly by the website you are visiting (i.e., by Silverline Consultants).
Third-Party Cookies: These are set by a domain other than the one you are visiting, usually when the website incorporates elements from other sites (e.g., social media buttons or analytics providers).
2. How We Use Cookies
We use cookies to: ensure our website and services function securely, understand how visitors use our website, remember your preferences, and measure the success of our marketing.
Under UK GDPR and PECR (Privacy and Electronic Communications Regulations), we categorize the cookies used on our site into four main types:
Category 1: Strictly Necessary Cookies (Essential)
These cookies are required for the basic functionality of the website and cannot be switched off. They enable core functions like security, network management, and accessibility.
| Cookie Purpose | Description | Type/Source | Retention |
| User Session | Ensures the website loads correctly and maintains security across page views. | First-Party | Session |
| Cookie Consent | Stores your preferences regarding cookie usage so the banner does not reappear. | First-Party | Persistent (up to 1 year) |
| Custom Calculator | Temporarily stores inputs in our custom HTML cost savings calculator form to ensure functionality. | First-Party | Session |
Category 2: Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
| Cookie Purpose | Description | Type/Source | Retention |
| Google Analytics | Collects anonymous data on how visitors use the website (e.g., page views) to help us optimize content. | Third-Party | Persistent (up to 2 years) |
| Google Search Console | Assists in tracking website performance in search results and identifying any crawl errors. | Third-Party | Persistent |
Category 3: Functionality and Targeting Cookies
These cookies enable enhanced functionality and personalization, and may be used by third-party services we integrate.
| Cookie Purpose | Description | Type/Source | Retention |
| HubSpot | Tracks form submissions (including data from the Cost Savings Calculator) and aggregates data to help us manage client relationships and follow up on enquiries. | Third-Party | Persistent (up to 13 months) |
Category 4: Social Media Cookies
We include a LinkedIn button in our footer. Social media services often use cookies to integrate their features, track your interaction with their content, or provide personalized content on their platforms.
| Cookie Purpose | Description | Type/Source | Retention |
| Used by LinkedIn to track usage of the button and potentially link your device activity with your LinkedIn profile. | Third-Party | Persistent (variable) |
3. Your Consent and Management
Cookie Consent Banner
When you first visit our website, you will be presented with a Cookie Consent Banner that allows you to manage your preferences. You must actively provide consent for us to use Performance, Functionality, and Social Media cookies. We do not require consent for Strictly Necessary Cookies.
Managing Your Preferences
You have the right to withdraw your consent or change your preferences at any time.
Via the Consent Tool: You can revisit your cookie settings (usually accessed via a link in the website footer) to adjust your preferences.
Browser Settings: You can modify your browser settings to decline or delete cookies. Note that if you reject all cookies, you may not be able to access some features of our website.
4. Changes to This Cookie Policy
We may update this policy periodically to reflect changes in the cookies we use or for legal or regulatory reasons. We will post the revised policy on this page with an updated “Last Updated” date.
5. Contact Us
If you have any questions about our use of cookies, please contact us at:
Email: info@silverlineconsulting.co.uk